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Notes on the local market

Why Two Agents Give You Two Different Numbers

2026-08-20 · 7 min read

Why Two Agents Give You Two Different Numbers

Two agents walk through the same home. One gives you a higher number. The other gives you a lower one. That does not tell you who is right.

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What Is My Home Actually Worth?

2026-08-19 · 5 min read

What Is My Home Actually Worth?

Ask three sources what your house is worth and you get three answers. The apps say one thing, your neighbor says another, and an agent says a third. Only one of those is worth anything.

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Why Your House Didn't Sell, and What to Change

2026-08-19 · 6 min read

Why Your House Didn't Sell, and What to Change

Your listing expired. Nobody wants to say the obvious thing to you, so I will: the house is almost never the problem. Four things cause this, and all four are fixable.

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How to Read a Disclosure Package Without Panicking

2026-08-19 · 6 min read

How to Read a Disclosure Package Without Panicking

You get a file with hundreds of pages in it and three days to decide. Most of it is routine. A small part of it is not. Knowing which is which is the whole skill.

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Why Two Almost Identical Homes Sell for Different Prices

2026-08-17 · 5 min read

Why Two Almost Identical Homes Sell for Different Prices

Same street. Same size. Same year built. One sells in nine days with four offers. The other sits for six weeks and drops the price. Here is what is really going on.

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What to Fix Before You List, and What to Leave Alone

2026-08-17 · 5 min read

What to Fix Before You List, and What to Leave Alone

The fear I hear most from sellers is not about price. It is about spending twenty thousand dollars on prep and never seeing it again. That fear is fair.

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Why You Keep Losing Offers, and What to Change

2026-08-17 · 5 min read

Why You Keep Losing Offers, and What to Change

You lost one. Then another. Now you think you have to go higher. Usually that is not what went wrong.

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10 Mistakes Bay Area Homebuyers Make and How to Avoid Them

2026-08-07 · 9 min read

10 Mistakes Bay Area Homebuyers Make and How to Avoid Them

10 Mistakes Bay Area Homebuyers Make and How to Avoid Them. Why Smart Buyers Still Make Expensive Mistakes. Buying a home in the Bay Area is not simple...

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2026-08-04 · 5 min read

Your House Didn't Sell. Here Is What to Change Before You Relist.

When a house does not sell it messes with your timing, your plans and your confidence. Here is what usually went wrong, and what to change before you try again.

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2026-08-04 · 4 min read

What the First Ten Days on Market Actually Decide

You do not get the opening window twice at full price. Here is what it decides, and why the work that matters happens before your house goes live.

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2026-08-04 · 4 min read

The List Price Is a Strategy, Not a Value

Take a Bay Area list price at face value and you will either overpay or miss the house you could have won. Here is how to read one properly.

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2026-07-19 · 5 min read

How Much Should I Offer for a Bay Area Home to Avoid Overpaying?

One of the first questions buyers ask me is how much to offer without overpaying. The short answer is that there is no universal formula, and the list price is usually not the market value.

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Blog · Kate Fomina