The method

Two systems, and what each one is for

Most agents describe what they do in adjectives. These are the actual systems, written down, so you can judge them before you hire anyone.

Tell me about your home

The Positioning and Demand Engine

A five stage listing launch system that builds demand for a home before it ever reaches the MLS, so the first week of the listing arrives with buyers already waiting.

  1. 1. Buyer targeting and positioning
  2. 2. Pre-market conditioning
  3. 3. Coordinated launch
  4. 4. Digital amplification
  5. 5. Intentional offer strategy and negotiation

How The Positioning and Demand Engine works

The Pre-Offer Five

The five questions Kate works through with a buyer before writing any offer, so the number on the contract comes from analysis rather than from fear of losing.

  1. 1. What have similar homes actually sold for recently?
  2. 2. How many offers is this seller likely to get?
  3. 3. How unique is this property?
  4. 4. How important is this particular house to you?
  5. 5. What price would you be comfortable with even if someone else offered a little more?

How The Pre-Offer Five works

Keep exploring

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