Selling Your Home
A launch, not a listing. Demand gets built before the sign goes up, because the first seven to ten days decide the rest.
The first ten days decide most of it
When your listing is new, the alerts fire and agents actually look. After that window closes, a house that has not sold starts answering a different question in buyers' minds: what is wrong with it?
You do not get that window twice at full price. Everything I do before launch exists to make sure it is not wasted.
What a launch involves
First, working out who the most likely buyer actually is. Not a demographic, a situation. That answer changes the photography, the copy, the timing and where the marketing money goes.
Then pre-market conditioning. Video of the property goes to my own audience and network while the house is still being prepared, so that on launch day it is not new to everyone.
Then everything lands at once: MLS, syndication, the property website, social, email, and the first open house, timed together rather than trickling out.
Media is professional photography, 3D walkthrough, floor plan, video, and drone where the location permits it. Paid promotion runs on Meta, targeted at the buyer profile rather than at a radius.
Three strategies, your choice
You get three prices with honest trade-offs rather than one number: aggressive to test the ceiling, market-matching to track the comparable sales, or below market to manufacture competition.
The analysis behind them names the actual properties. The full six-step method is on the How I Sell page.
What you hear from me while it is live
Weekly updates with real numbers. Showings, feedback, how online activity is trending, and what I recommend changing. If week two is soft you hear it in week two, not in month two.
The launch argument changes across the Bay Area
A San Francisco launch needs the block, microclimate, parking and ownership structure explained clearly. A condominium or TIC also needs a complete building file because the buyer and lender evaluate more than the unit.
A San Mateo County property belongs to either the bay-side commuter market or the coast-side market. The media and comparable sales need to reflect the correct buyer. In Santa Clara County, an analytical buyer pool expects clear disclosures, and any school attendance information must be verified rather than repeated from an old listing.
Alameda County marketing changes across the inner East Bay, the 880 corridor and the Tri-Valley. BART, ferry and freeway connections matter differently in each subregion. Contra Costa sellers are often presenting space together with a commute trade. BART access, cooling in inland areas and parcel-specific assessments should be handled as facts, not discovered after an offer.
The launch method stays coordinated, but the reason to buy cannot be copied from one county to another. I identify the actual buyer, select the local proof that removes doubt, and make the price strategy fit that pool. More media does not repair the wrong argument.
Frequently Asked Questions
What if my house does not sell?
We look at what the market actually told us rather than repeating the same plan louder. It is nearly always price, position or presentation, in that order, and I would rather have that conversation in week three than month three.
Do I need to stage my home?
Sometimes, and it depends on whether the house shows better empty or furnished, which varies more than people expect. I will tell you honestly if I do not think it earns its cost on your property.
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Ready to make your move with Kate Fomina?