San Francisco · Selling Your Home
Selling Your Home in San Francisco
A launch, not a listing. Demand gets built before the sign goes up, because the first seven to ten days decide the rest.
In this city, going live quietly is how good property gets overlooked
San Francisco buyers see a large volume of listings every week. That volume is exactly why the pre-launch work matters more here than in a quieter market.
A property that arrives already familiar to part of the buyer pool gets attention on day one. A property that simply appears competes for notice with everything else that appeared the same morning.
Pricing strategy is a live decision here, not a formality
Underpricing to generate competition is common local practice, which means the choice of strategy is more consequential in San Francisco than almost anywhere.
You get three prices with honest trade-offs. Aggressive tests the ceiling and risks looking stale. Market-matching tracks the comparable sales. Below market manufactures competition and risks leaving money behind if the pool is misjudged.
I am comfortable running all three. The decision is yours, and the analysis behind them names the actual properties.
What the launch involves
Identify the most likely buyer, condition my audience and network with video before it lists, then land MLS, syndication, the property website, social, email and the first open house together inside the first seven to ten days.
Media is professional photography, 3D walkthrough, floor plan and video, with drone where the location permits it. Parts of San Francisco sit under airspace restrictions, so that varies by address. Paid promotion runs on Meta targeted at the buyer profile. Detail on the How I Sell page.
If you are selling a condo or TIC
Get the building documents in order before listing. Buyers' lenders look at the building, and reserves, litigation or owner-occupancy ratios can narrow your pool without anything being wrong with your unit.
Start with what your home is worth. Free, no obligation.
Frequently Asked Questions
Should I underprice to start a bidding war?
It is a legitimate strategy and it is common here, and it carries real risk if the buyer pool is misjudged. You get all three options with the trade-offs stated, and the decision is yours.
What should I do before listing a condo?
Get the building documents together. Buyers' lenders assess the building as well as the unit, and problems there narrow your buyer pool even when your home is perfect.
San Francisco
What selling your home looks like in San Francisco
City and county. Kate has worked SF since 2006, across SOMA, the Mission, the Richmond and the Pacific Heights area.
San Francisco is the most micro of the Bay Area's micro-markets. Two blocks can change the price and the buyer pool completely.
- Nearby
- SOMA, the Mission, the Richmond, and the Pacific Heights area.
The method
How we do it in San Francisco
Selling Your Home: keep exploring
Ready to make your move with Kate Fomina?