Santa Clara County · Selling Your Home
Selling Your Home in Santa Clara County
A launch, not a listing. Demand gets built before the sign goes up, because the first seven to ten days decide the rest.
An analytical buyer pool rewards real information
Valley buyers research. They compare, they read disclosures properly, and they notice when a listing is vague. That is an advantage for a well prepared seller and a problem for a lazy listing.
So the presentation here is built around giving them what they actually want: a floor plan they can read, a 3D walkthrough they can move through, proper photography, and disclosures ready rather than promised.
If your home sits in a sought-after school boundary, say so properly
It is likely the single most valuable thing about your property to a large part of the buyer pool, and it deserves to be stated accurately rather than vaguely implied.
Accurately is the operative word. Attendance boundaries are set by the districts and they change, so what gets said about them is confirmed rather than assumed. Overstating it is both a marketing failure and a disclosure risk.
What a launch involves
Identify the most likely buyer, condition my audience and network with video before it lists, then land MLS, syndication, the property website, social, email and the first open house together in the first seven to ten days.
Media is professional photography, 3D walkthrough, floor plan and video, with drone where the location permits it. Paid promotion runs on Meta targeted at the buyer profile. Detail on the How I Sell page.
A significant part of my audience and network is Russian-speaking, which for a valley property is a genuinely useful additional channel.
Three prices, your choice
You get three. Aggressive tests the ceiling, market-matching tracks the comparable sales, and below market manufactures competition. Each one carries its risk stated plainly, and the analysis names the actual comparable properties.
Start with what your home is worth. Free, no obligation.
Frequently Asked Questions
Should I mention the school district in my listing?
If it is genuinely an advantage, yes, and it has to be accurate. Boundaries change, so what gets stated is confirmed first. Overstating it is a disclosure risk as well as a marketing failure.
Does marketing to Russian-speaking buyers help in the valley?
It is a real additional channel here, because a substantial part of the valley's professional community is Russian-speaking and much of my audience and network is too.
Santa Clara County
What selling your home looks like in Santa Clara County
Silicon Valley. Where a large share of Kate's Russian-speaking tech clients are buying.
Santa Clara County is where school boundaries move prices more than square footage does, and where the same house on two different streets sells for very different numbers.
- Nearby
- San Jose, Santa Clara, Sunnyvale, Mountain View, Milpitas, Los Gatos, Los Altos, Morgan Hill.
The method
How we do it in Santa Clara County
Selling Your Home: keep exploring
Ready to make your move with Kate Fomina?